The Power of Belief
By Jenae Rubin

Ah, the power of conviction. If we believe our prices are too high, we create price resistance. If we believe our prices are justified, appropriate, a good value, worth what we're asking, you will watch price objections disappear.

Of course this will not make all price objections disappear. What it will do is make many disappear. . . just because you believe.

Your lack of belief is like a giraffe to a lion. It devours you. You don't have a chance.

So, what's the solution?
If you believe your prices are too high, you have three choices:

1. Get comfortable with them
2. Change them
3. Get another job

People buy because you believe not because they believe. If you cannot get comfortable with your prices, you will always receive price objections. This is so true, I have seen salespeople open conversations cutting their prices. Price is not the reason people buy. Yet so many salespeople hit this obstacle because they don't believe.

Here's a fourth option. Call me. I can help you get comfortable, reassess your pricing structure, evaluate your positioning, or train your sales force, so price becomes a non-issue.

Jenaé Rubin

Jenae Rubin is the president of Sales Powerhouse – Overcome Objections and may be reached at Jenae@SalesPowerhouse.com or 954-476-0067.

Copyright 2006 Sales Powerhouse, Inc.
This Report may be reproduced with credit and copyright intact.