Creative Attention Grabbers
By Conni Gordon, CSP
Of at least 50,000 messages people are bombarded with yearly, how can yours STAND out?
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Use color paper - stands out from usual and helps ID your mailings.
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Use special sign off: Example, I use “Art-fully yours”
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Send an actual KEY miniature or real old one… with “You’re the Key to my success story…”
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Mail your message in a tube.
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For 2 reasons I use old posters to wrap boxes and luggage on trips:
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for easy identification due to repeated image
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walking advertising during entire trip - silent sell and a conversation opener for strangers.
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Buy expensive tie (or bowtie) - have special message painted on it which inflates ego of wearer. I did this for a TV interviewer who talked about it many times on national TV.
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Have your message printed on a pillowcase - send with a note “Think of me tonight”.
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Develop an entire TV format around your particular subject - suggesting other guests to round out the show.
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Congratulate media person on recent event. Suggest how he/she could also “shine” by covering your story.
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Want more tips? Discover them on Amazon.com or call Conni to order “Oops & Aha’s - 1001 Speaker Tips” (Special FSA member discount.)
Ideas from Conni Gordon, CSP 305.532.1001
